You run exhibitions
One day. No second chance.
- You've sold the stalls. Now you're picturing an empty hall in front of 50 exhibitors.
- Exhibitors ask "how many visitors?" and you have no real number.
- The hall is quiet till evening, and exhibitors sit idle watching the door.
- An unhappy exhibitor doesn't rebook, and in this city, they talk.
Now picture this
Doors open and the aisles are already busy. Exhibitors post their sales by lunch. Three of them ask to book next season before you've even announced it.
Why it isn't happening yet
Footfall isn't won on the day. It's decided in the six weeks before, by who saved the date, set a reminder and got a reason to come early. A boost in show week is too late.